Don’t get it backwards – It’s WHO knows YOU!

Posted by Admin on October 23, 2009 under Marketing | Be the First to Comment

We hear it all the time. “It’s who you know.” Fair enough, but let’s really break it down here. WHO you know isn’t going to cut it. Sure, you know lots of people. That’s great, but how many of them will “push” your name out there and send over referrals?

Don’t get it backwards – It’s not who you know, it’s who knows you. Remember that.

You’ve got to create such a relationship with people that your name needs to come to their mind. Remember that.

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