Posted by Admin on October 1, 2009 under Marketing, Productivity | 
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Posted by Admin on September 6, 2009 under Marketing, Productivity | Be the First to Comment
Your money back guarantee is one of your best marketing tools.
If you plan to sell anything on the Internet you MUST back it up with a money back guarantee. Remember you are asking someone to send money over the Internet to someone they have never met. This is a pretty high hurdle to jump and anything you can do to lower it is to your benefit.
The other thing you MUST do is honor your money back guarantee in a timely manner. Don’t postpone it and think of it as simply giving money back. It can be a useful marketing tool.
By giving back customer money you are still engaged in a valuable transaction. Take the time necessary to pump it for all its worth.
For starters if you return the unsatisfied customer’s money back in a timely and courteous manner you may have made a loyal customer (just not on this sale). You can also learn valuable information about this customer and how your product is being received.
Although you should honor a no hassle, no questions asked guarantee fully after giving an unsatisfied customer his or her money back, there is no reason not to follow up with some questions.
With the note to remind them they have already been refunded. (A subject title like “You have been refunded” is usually opened) You can ask nicely and without conditions for their reasons for being dissatisfied. Make sure that they know they are under no obligation to give you a reason, but that their opinion is very much appreciated.
When asked nicely usually people will be glad to give their opinion, it makes them feel important.
Once they give you there opinion you have some valuable marketing information. If what they say is valid you may want to use this information to tweak your product to make it better thus lessoning the amount of refunds in the future from other customers.
Most importantly though if you continue a conversation with this person and keep on good terms with them. You may still have a customer for life. Even though you may have refunded them the sale price of this product, you now know on your list, you have someone who doesn’t mind spending the amount you asked for and you know essentially what they expect to get for it.
Having someone on your list willing to spend money in your niche is someone you don’t want to lose.
If their complaints are well founded and you took action with your product to change it, I would recommend going so far as sending the person the newly revamped product for free of charge, as a thank you for their advice.
How would you feel towards a company that did that for you?
You see by honoring your guarantee personally, and respecting the customer’s point of view, to the best of your ability, you will have made a customer for life.
Provide unparallel support for your products and you will earn a reputation that will put you at the top of your niche!
Posted by Admin on August 31, 2009 under Marketing | 3 Comments to Read
So, are your bootcamps mainly bodyweight movements? Or do you also use kettlebells, dbells, ropes, cones, bands, vests, rings, pvc, sandbags, boxes, med balls, slam balls, etc.?
I want to hear what you use - post to comments!
Posted by Admin on August 11, 2009 under Marketing, Productivity | Be the First to Comment
When you have a crushing deadline, the adrenaline kicks in and you almost always complete the task on or before the deadline. And when you have an ultra-important task, then too you’ll find that you usually complete it.
But what about those tasks that aren’t a high priority? I’m talking about the sorts of tasks that you really want to do, and yet they never seem to get done. Like maybe you tell yourself you should clean the hall closet. Or perhaps there’s a business idea rattling around in your mind that you seem to never get around to executing.
The problem is that since you don’t absolutely NEED to get the job done, it never does get done. You always seem to find a dozen other tasks to fill your time. If you want to get the job done, then it’s time to make the job a priority and get it done. Here’s how…
* Put the job on your list. Up until now, the job hasn’t seemed all that important, and so perhaps it’s never made it to your “to do” list. Now is the time to make your commitment to the job official by adding it to your list and making it a top priority.
*Sign a contract. If the simple act of adding it to your to do list doesn’t make it feel “real” enough for you, then you need to do something else that will help you feel committed to the job. And one way to do that is to create and sign a “contract.”
It’s simple – just put it in writing that you intend to complete the job by a certain date. Then just as you would do with a real contract, print it off, sign it… and perhaps hang it someplace you’ll see it every day.
* Make a public commitment. Finally, the last thing you need to do is to publicly commit to completing the task. That means that you tell other people your intentions.
For example, you can tell at least three friends and family members that you intend to do a certain job by a certain date. Or better yet, give them a signed copy of your contract, and ask them to sign the document as a witness.
Bottom line: Ideas will never materialize and tasks will never get finished until you hold yourself accountable and publicly commit to completing a task. Do you have such a task in mind? Then commit to it right now – and get started immediately!
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Posted by Admin on August 9, 2009 under Marketing, Productivity | Be the First to Comment
You have a big job looming over your head. Maybe you need to create an ebook on a topic that will require lots of research. Or perhaps this is a personal task you need to complete, like thoroughly clean an entire apartment so you can get your rental deposit back.
Either way, you get a slight feeling of panic washing over you every time you think of the task. You feel overwhelmed. It’s like this job is so big you might never finish it. And so you get paralyzed, not even sure where to start.
Sound familiar? Sure it does — we’ve all been there. And the next time you find yourself in that position, follow these quick and easy steps:
* Take action fast. The more time you spend thinking about a big job you have looming over your head, the greater chance you have of starting to feel overwhelmed, worried and even outright panicked.
The greatest way to stop fear in its tracks is to take action. That action starts by quickly following the next three steps – and then you need to actually start working on the project itself. The sooner you do, the better you’ll feel.
* Slice and dice the big job into small steps. Now it’s time to create a to-do list. But putting huge tasks on your list (like “write an ebook”) will only further serve to panic you.
Instead, break the big job up into little tasks. Some of your small bite-size tasks may only take ten minutes to complete, while others could take a few hours. Just don’t put anything on your list that takes more than half a day – if it does, break it into smaller pieces.
* Prioritize the list. Next, prioritize your list in order of importance. If you have a chronological task (where certain things needed to be completed first before moving on to the next task), this step is easy. If nothing seems particularly more important than another step, then put the tasks you least like at the top of your list.
* Cross off anything that doesn’t need to be done. Finally, cross off anything on your list that simply isn’t important. If it doesn’t need to get done, then it only serves to make you feel overwhelmed.
It’s true — a journey of a 1000 miles begins with one step. And the faster you take that first step, the faster you’ll completely your journeys. In short: Speed is the key when you want to boost your productivity!
Learn more with Productivity Secrets. PTT Members get this for free.
Posted by Admin on August 1, 2009 under Uncategorized | Be the First to Comment
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Posted by Admin on July 27, 2009 under Uncategorized | Be the First to Comment
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Posted by Admin on June 28, 2009 under Marketing | Be the First to Comment
How does a search engine rank these pages? The question is one that many ask. Here is the method that is most commonly used by these search engine spiders as they crawl through sites.
1.You post a website. Over time, eventually, search engine spiders from each of the search engines will make it there (later we will mention a method of helping this process along).
2.Once your website is found by the search engines, they simply crawl over it. Imagine a large spider crawling over the page, reading what you have written there, and learning more about the site.
3.The search engines then grab the important details about the Web page. For example, what are the most important terms used on this Web page? What value does this page add to the consumer who is looking for it? It ranks this based on the types of content it finds, how valuable it is, and which terms it is best suited for.
4.This information gets stored in an index. That index is like a huge file cabinet that has each website as a folder. It stays there until someone calls on it by using a search term that corresponds to the website’s “important terms” or keywords.
5.When someone types in a search term that corresponds to your website’s important terms, the search engine goes to work quickly, locating all the files that may match the inquiry. Your file may be one of them if you have optimized your pages properly. It brings all of these files back to the reader in the form of a search engine results page, or SERP.
6.The order in which your website is placed on that search engine results page is dependent on how valuable the search engines think your website is. The more valuable it is, the more likely that you will rank higher in the results pages, and that is why people often say, “content is king.” Quality content is critical to ranking well in the SERP.
As you can see, this method of organizing pages is all done automatically, without your input or any other person’s actual input. The only way to rank well in the search engines is to know what causes them to value pages and to know how to make sure that the words you use on your website are valuable enough to the search engine to consider your website as being important.
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Posted by Admin on June 11, 2009 under Marketing | Be the First to Comment
One guy starts the rest keep on following - they want to belong to the fun group. It always starts with one. Then, more people, more proof. Good stuff.
Just like in your fitness bootcamps… when you’re working with a group of people at the park and it looks like you’re having some fun, passersby notice. If they have any bit of interest in fitness, they’ll want to see and find out what it’s all about. Hook’em and offer a free class to attend.
Posted by Admin on under Marketing | Be the First to Comment
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