This is a *huge* topic among trainers. I get asked about this a lot. Through my membership site (Personal Trainer Toolbox) and from random trainers who visit my fitness sites.
If you’ve got current clients, you’ve got a head start - you can tap into your current client base.
If you’re not already training your clients with a mix of metabolic conditioning workouts and bodyweight training - give them a sample. (I do a lot of this type of training in my fitness bootcamps.)
Niche it down. Focus your camp on a certain segment. House moms, youth athletes, busy professionals… You can get even more targeted by focusing in on areas or neighborhoods.
Ask one of your “raving fans” if they’d like to start a bootcamp in their neighborhood. If “yes” you’re in a great position.
Start with the “grassroots” marketing. Word of mouth, flyers, and email to friends. Create a video to send around virally. Post it on YouTube. Make it a promo to your bootcamp and make it drive traffic to your bootcamp landing page or site.
Craigslist marketing… this is good stuff. I show how to get top ranking(s) in Goog for searched for keywords regarding YOUR bootcamp. You’ll get a steady stream of clients this way. I recently wrote about this inside PTT.
Create more buzz when you are running the camps! Bring a friend day works well. Get them to start talking about it with ALL their friends and co - workers. How? More video my friends, more video.
Create workout systems. Make it fun, but make it intense. I don’t do rah-rah easy bootcamps. Functional exercise performed at a high intensity and constantly varied.
Well, those are the basic steps. Now create this in 2-3 different locations and expand. Want more? Let’s talk about it at PersonalTrainerToolbox.com.
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