Posted by Admin on January 17, 2010 under Marketing | 
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This is a great quick read by Jonathan Leger. Ramp up your readers, subscribers, campers, clients, or members with his proven strategies that sell!
I won’t say anymore… you’ve gotta look here > http://preselling-secrets.endlessprofits.com
Posted by Admin on November 23, 2009 under Marketing | Be the First to Comment
Upsells… they’re effective. And if you want to maximize your systems, you need them in place.
I’ve been testing different upsells on products and sevices and I’m going to actually show you one of them that I’m currently testing (too soon to tell) but use this link so you don’t skew my stats, okay. 
==> http://endlessmarketing.com/x/20542ae/
Feel free to grab the product, but you don’t need to invest in the upsell… it’s just for you to see the process.
(I have over 70 products to test upsells, OTOs, continuity, downsells, and more across a few niches – always testing.)
[Update: Here's another product with two upsells at different price points. Still testing this one, but pulls well. Again, please use this link http://endlessmarketing.com/x/20545ra/ to keep my stats legit for my testing.]
The two different products with upsells above differ in that one has a graphical image for the upsell and the other is just a text based upsell. There are also different price points that I test. Both examples I’ve shared with you are based on a FREE product offering. However, I also have a few that are based on mid priced products ($27-$47 range) with smaller tack-on upsells (like in the $2-$7 range). This essentially increases the overall purchase price without doing any extra work.
Now the system that makes this process easy is one I’ve been using for three years. It’s this. Check it out and remember to check out the upsell examples above.
Posted by Admin on November 5, 2009 under Marketing | Be the First to Comment
You’ve got to keep up with what people online are searching for.
You’ll notice this category spike up (actually it’s *already* up) in the next month – Big Time!
Adjust, adapt, and take advantage over it. Are your websites optimized?
I just posted a video inside PTT that shows how I got a site indexed in google with relevant keywords to my bootcamp within hours – and a top 3 listing.
Posted by Admin on September 6, 2009 under Marketing, Productivity | Be the First to Comment
Your money back guarantee is one of your best marketing tools.
If you plan to sell anything on the Internet you MUST back it up with a money back guarantee. Remember you are asking someone to send money over the Internet to someone they have never met. This is a pretty high hurdle to jump and anything you can do to lower it is to your benefit.
The other thing you MUST do is honor your money back guarantee in a timely manner. Don’t postpone it and think of it as simply giving money back. It can be a useful marketing tool.
By giving back customer money you are still engaged in a valuable transaction. Take the time necessary to pump it for all its worth.
For starters if you return the unsatisfied customer’s money back in a timely and courteous manner you may have made a loyal customer (just not on this sale). You can also learn valuable information about this customer and how your product is being received.
Although you should honor a no hassle, no questions asked guarantee fully after giving an unsatisfied customer his or her money back, there is no reason not to follow up with some questions.
With the note to remind them they have already been refunded. (A subject title like “You have been refunded” is usually opened) You can ask nicely and without conditions for their reasons for being dissatisfied. Make sure that they know they are under no obligation to give you a reason, but that their opinion is very much appreciated.
When asked nicely usually people will be glad to give their opinion, it makes them feel important.
Once they give you there opinion you have some valuable marketing information. If what they say is valid you may want to use this information to tweak your product to make it better thus lessoning the amount of refunds in the future from other customers.
Most importantly though if you continue a conversation with this person and keep on good terms with them. You may still have a customer for life. Even though you may have refunded them the sale price of this product, you now know on your list, you have someone who doesn’t mind spending the amount you asked for and you know essentially what they expect to get for it.
Having someone on your list willing to spend money in your niche is someone you don’t want to lose.
If their complaints are well founded and you took action with your product to change it, I would recommend going so far as sending the person the newly revamped product for free of charge, as a thank you for their advice.
How would you feel towards a company that did that for you?
You see by honoring your guarantee personally, and respecting the customer’s point of view, to the best of your ability, you will have made a customer for life.
Provide unparallel support for your products and you will earn a reputation that will put you at the top of your niche!
Posted by Admin on June 11, 2009 under Marketing | Be the First to Comment
One guy starts the rest keep on following – they want to belong to the fun group. It always starts with one. Then, more people, more proof. Good stuff.
Just like in your fitness bootcamps… when you’re working with a group of people at the park and it looks like you’re having some fun, passersby notice. If they have any bit of interest in fitness, they’ll want to see and find out what it’s all about. Hook’em and offer a free class to attend.
Posted by Admin on under Marketing | Be the First to Comment
Free Report goes over the basics you should know to generate multiple streams of CASH – Just click on the cover below to download.
Posted by Admin on June 8, 2009 under Uncategorized | Be the First to Comment
Have you added your fitness business to the local business listings in Google? If you haven’t – you could be missing out! Check out the screenshot below and see my bootcamp business listed (Rigorous Fitness). Add your business now – http://www.google.com/local/add
The thumbnail below shows a screenshot of a first page listing using the keywords “birmingham fitness bootcamp” without quotations. You can do something similar and rank on top. Thanks for being a reader!
Enought already – join my PersonalTrainerToolbox.com Membership and dominate under the radar!
Posted by Admin on November 10, 2008 under Marketing | Be the First to Comment
We had a little mishap with out database and I decided to start fresh and new. We’re ramping up going into the new year and this newsletter will be even more power-packed. (I’m pull the old content back in at some point – the info is too good to just blow off.)
