How Search Engines Rank Websites

Posted by Admin on June 28, 2009 under Marketing | Be the First to Comment

How does a search engine rank these pages? The question is one that many ask. Here is the method that is most commonly used by these search engine spiders as they crawl through sites.

1.You post a website. Over time, eventually, search engine spiders from each of the search engines will make it there (later we will mention a method of helping this process along).

2.Once your website is found by the search engines, they simply crawl over it. Imagine a large spider crawling over the page, reading what you have written there, and learning more about the site.

3.The search engines then grab the important details about the Web page. For example, what are the most important terms used on this Web page? What value does this page add to the consumer who is looking for it? It ranks this based on the types of content it finds, how valuable it is, and which terms it is best suited for.

4.This information gets stored in an index. That index is like a huge file cabinet that has each website as a folder. It stays there until someone calls on it by using a search term that corresponds to the website’s “important terms” or keywords.

5.When someone types in a search term that corresponds to your website’s important terms, the search engine goes to work quickly, locating all the files that may match the inquiry. Your file may be one of them if you have optimized your pages properly. It brings all of these files back to the reader in the form of a search engine results page, or SERP.

6.The order in which your website is placed on that search engine results page is dependent on how valuable the search engines think your website is. The more valuable it is, the more likely that you will rank higher in the results pages, and that is why people often say, “content is king.” Quality content is critical to ranking well in the SERP.

As you can see, this method of organizing pages is all done automatically, without your input or any other person’s actual input. The only way to rank well in the search engines is to know what causes them to value pages and to know how to make sure that the words you use on your website are valuable enough to the search engine to consider your website as being important.

>>> Read the FULL 12 page report here: Methods To Increase Search Engine Rank