Why you need to create and publish videos endlessly without fail – quick case study.
A while back I started experimenting with videos for marketing and leverage purposes. Fast forward almost three years later and you can see one of my early videos still on the front page of Google search results for the term golf fitness. (I just took this screenshot below minutes ago.) This video has been working hard and adding leads to my golf fitness niche site ever since.
It’s optimized with the proper keywords. It’s a solid video with practical tips. It links to my golf landing page. I offer quality info and special offers to the list of golf enthusiasts/subscribers. They buy or they click for more information on relative offers served up by Google Adsense. Everyone benefits and it all stems from the video that keeps on working – tirelessly.
Video is the new standard that people are using in Internet marketing to grab huge profits online. Web sites such as youtube have really made video another thing that is available to business owners to get their products to the masses.
People are starting to realize the power of video and what it can do for you. Let’s look at what it can do for you and if it can really help your business at all.
One of the first things that you can do is get your name or business name out there. Making a small video and uploading it to you tube is a great start. You can lead your prospects to your web site where they can see your products.
People always ask me why youtube. It’s really pretty simple. It’s a site that is in the top ten as far as traffic goes so it’s something that you should definitely use. It’s free traffic that you never have to pay a dollar for – how can you beat that?!
New product releases can be done with video better than any other medium. It gives the business owners a chance to showcase what they are offering. We constantly use video on our site at CrossFitBirmingham.com – we make new videos weekly and post them for all to see.
Video lets the people watching it see what your’re about and your’re not trying to hide behind a web site which for many becomes a problem.
You can be more personable on video and use all things that you have to show why your product/service is the best. You can give high points on the benefits of your product/service.
Testimonials are another great way to use video in your business.
People love to hear that your product works and what way to do it better than to let real people talk about it. It shows that your product produces results and you will see much better sales and even inquires about whatever you sell.
With the new technology that is out there it’s so much easier to do than ever before. Everything can be done in one room and on your computer if need be. The only added expense will be a web cam or a video recorder which can be found at any electronics store for very affordable prices. [For quick video shoots, we use the Flip Video camera.]
It’s time to “buy in” to using video in your online marketing. It’s here to stay and it flat out works!
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