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Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy.

• Setting the right kind of goals

There are smart goals. And there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What does that mean? Well, for your goal to fit this criteria, it should meet the following:

– Your goal should be Specific / Significant
– Your goal should be Measurable / Meaningful
– Your goal should be Achievable / Acceptable
– Your goal should be Realistic / Rewarding
– Your goal should be Time-based / Tangible

Having a SMART goal in place will help you achieve success much faster. You’re basically eliminating the fluff and focusing on what can help you accomplish your goals. You’d probably need to do some trial and error to find out what works best for your business, but you’d still be closer to your goals than if you decided to just ‘wing it.’

• Building an audience persona

Not knowing who to create content for has caused many content marketing strategies to fail. Quality will always trump quantity anytime. And one of the best ways to guarantee quality is knowing who your audience is. Armed with this information, you can create the kind of content that will appeal the most to them.

It will be easier to present yourself as an authority because you identify so well with your audience’s needs and their pain points. Fail to create an audience persona though, and you could be wasting all your hard work for nothing.

• Creating valuable and shareable content

Of course, the last ingredient to a successful content marketing strategy is the content itself. When you create content that strikes a chord with your audience, then it will be so easy to persuade them to follow your call to action.

Your audience will see you as an authority, hence, it will be easier to convince them to join your mailing list. They’ll be more likely to listen to your recommendations, and you can easily monetize your content by inserting your own products or other brands’ products you’re affiliated with!

🆓 Get your 30 Day Content Marketing Plan PDF at http://PersonalTrainerToolbox.com 

I’m at home writing this as we go through a Winter Advisory Warning here in Alabama. (I closed my gym for the day in anticipation of the deteriorating weather/road conditions.)

Anyway, as I’m paying attention to the weather and news updates on Facebook, I’ve noticed a trend.

The weather people have all been using FB live – not just in and around the studio, but in their homes.

They’re getting their audience to get to know them beyond the walls of the studio.

There was a weather gal the other day who streamed live from her home and simply went through all the things she had on hand to prepare for this extreme weather. She went through her purse, stuff in her car, stuff in her garage… she even introduced her pets.

As I watched out of sheer curiosity, I saw her number of live viewers keep growing.

The thing is, this wasn’t isolated to a single TV station. Many stations got their weather people to simply report from their homes.

Anyway, this just piques the curiosity of the viewer and shows the person in their day to day element – not rehearsed with a producer, and seemingly transparent.

Read the document below to learn how to intentionally build your audience with Facebook Live.

📄 How To Use Facebook Live To Build an Audience

I originally wrote this years ago when my I was running a lot of bootcamps at the time and before I opened my gym. If you’re just starting out or you need a bump in clients, this strategy works.

Click here – no optin needed.

http://TrainerBaseHQ.com

1. Stencil – I create all my social media images with this awesome tool. I create all my quote pics with this that I put on Instagram. You can even have the images you create sent directly to your phone for easy mobile posting. Too awesome NOT to have. Get it.
2.  Animoto – I create slideshows and marketing videos with this. Custom text, advanced layouts, 2,000+ Music tracks to apply to your video too. You can easily create square (1:1) marketing videos which take up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).  Animoto is so easy to use you can mix photos and video in minutes. You can get a FREE month if you use my referral link.
3. Aweber – I’ve been using Aweber for years. Easy to use and reliable. Solid company and one of the original players in the list management business.
4. ClickFunnels – I create most of my sales and landing pages with this and it works seamlessly with my Aweber account. Excellent metrics and easy to use.
5. TrainerBaseHQ – Build unlimited membership sites or create unlimited courses. Show your expertise and deliver your knowledge through our web platform. You can even sell your digital products with ease. Use your Paypal or Stripe account which is already integrated. Get on our pre-launch notification list now. This is the membership platform for fitness/wellness professionals.

 Use this ebook as a FREE giveaway or grab some ideas from it to jog your memory to create content for your clients and members.

This contains self-improvement tips on:

• Health and Fitness
• Spirit, Mind, and Soul
• Productivity at WORK
• Finances
• Family and Relationships
• and more…

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