I’m at home writing this as we go through a Winter Advisory Warning here in Alabama. (I closed my gym for the day in anticipation of the deteriorating weather/road conditions.)
Anyway, as I’m paying attention to the weather and news updates on Facebook, I’ve noticed a trend.
The weather people have all been using FB live – not just in and around the studio, but in their homes.
They’re getting their audience to get to know them beyond the walls of the studio.
There was a weather gal the other day who streamed live from her home and simply went through all the things she had on hand to prepare for this extreme weather. She went through her purse, stuff in her car, stuff in her garage… she even introduced her pets.
As I watched out of sheer curiosity, I saw her number of live viewers keep growing.
The thing is, this wasn’t isolated to a single TV station. Many stations got their weather people to simply report from their homes.
Anyway, this just piques the curiosity of the viewer and shows the person in their day to day element – not rehearsed with a producer, and seemingly transparent.
Read the document below to learn how to intentionally build your audience with Facebook Live.
📄 How To Use Facebook Live To Build an Audience