I ran a quick FB Ad Campaign marketing my Foundations Workshop and Training Seminar at my gym.
It’s interesting to see some of the demographics. My initial broad parameters where delivering to zip codes in proximity to my gym. I targeted both men and women age 18-55, then quickly narrowed that down to 25-44 after seeing initial results after 1 day.
Most of my audience was from that sweet spot, which is why I narrowed it down.
I ran my ad for 3 days, with a $7/day cap. Simple and doesn’t break the bank. Easily scalable if needed.
I signed up 1 new member at the seminar that day. $249. I spent $21.56.
In addition, I also got 11 likes to our page during that span of 3 days.
Now, it’s interesting how different images for your ads have better response.
Here were my click through rates (CTR) for my ads:
My headline was – “2.5 Hour Fitness Workshop & Training Seminar Tells All!”
1. A woman holding a barbell in the racked position (1.76% CTR)
2. A woman doing a kettlebell swing (1.72% CTR)
3. Image that said “Get Fit” with no person (1.52% CTR)
4. A woman who looks like a runner, just stretching (.5% CTR)
The images I used were just from stock photos that I chose. On this particular campaign, I did not use my own images. I’ve reached up to 3% CTR on other campaigns.
There are so many variables to play around with FB Ads that you need to test and track, always. You can see right away if an ad is working or not. And that’s the beauty of FB.
These FB variables don’t even consider the page that they actually land on. I could have sent them directly to a squeeze page, but decided to send them right to the info on our gym’s website.
This quick campaign turned out a positive ROI.
$249 Revenue
$21.56 Spend
= $227.44 Net
For a quick FB campaign with minimal spend, I was pleased with the result.
I’m not going to go into the details of ALL the variables that went into this, but instead wanted to give you a brief snapshot of a simple FB ad campaign, especially if you’ve never done one.
I’ll get more in depth in a future case study for you.
But for now, go ahead and test some campaigns. You don’t have to break the bank to learn and make money. Be smart. Test and track.
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