Page 2 of 3

The Art of Repurposing Content

The content you create once can be transformed into different media and through different distribution channels. The infographic above gives you plenty of ideas on what you can do with the content you already have.

And if you don’t have content, you can simply get a quality supply of it here, every month.

Imagine the constant branding you can do by repurposing stuff you already have. I have ebooks I’ve written years ago, with evergreen content on nutrition and exercise that I’m repurposing. You can do it too.

There’s over 10 different ways you can repurpose your content. Read the infographic above to jog your memory and get ideas. Now get to it!

3 Powerful Ways To Recognize an Opportunity

If you want to be a successful entrepreneur one of the things that you’re going to have to do is be able to recognize opportunity when it knocks. An opportunity to fill a much needed gap in the market or to change your business to take advantage of a trend could mean the difference between a little bit of success and a huge amount. But you must know what these opportunities look like so that you can grab them when you see them. Here are three ways to recognize an opportunity.

It Might Not Be Perfect

One of the earmarks of a good opportunity is that it doesn’t sound too good to be true. A true opportunity that has great potential isn’t going to be perfect when you encounter it. Youíre going to have to do the work to make it into a successful venture. However, one thing that it should have is potential. If you can see it becoming a great idea in the future than it might just be the opportunity that you been looking for but just be sure that just because an idea is imperfect that you don’t discard it completely.

It Is Built on Previous Failures

The best ideas are the ones that have evolved over time because they have been honed through past failures. If an idea has been through the furnace of discovery, there is a much greater chance of it working when you decide to implement it. In other words, you might want to give an idea time to fail a few times before you decide to run with it yourself, because otherwise, you’ll be making all of those mistakes yourself and that won’t result in the grand opportunity the you’re envisioning.

It Might Not Be What It Was Intended to Be Used for Originally

Some of the best ideas that have ever been thought of were completely different takes on what a product or service was originally intended for. The idea might’ve been a failure as it was intended but it sparked an entirely new thought process and brand-new applications. These accidental inventions ended up being something completely different because someone had the ability to see past the original application. For example, both the slinky and silly putty toys were intended for industrial application. However, they failed as intended and instead became some of the most popular toys ever invented.

—
How are Your Copywriting Skills?

How To Make Quick Marketing and Demo Videos For Your Fitness Business

Putting together a slideshow of pics, or short video clips, or even a mix of the two can be done systematically with ease. And here’s a simple process I use…

The app I use (nothing to install) is right here. Many of my workout demo videos are created this way. Create video content. Distribute content. Repeat and have hundreds of videos promoting your brand, building your authority, and sending traffic back to your websites.

Get more info on Animoto, and get a FREE month if you decide to join through my link.

Create Info Products with the 10×10 Matrix System

Systems. I’m all about it.

Nearly everything can be systemized. And that includes product creation.

Here’s the 10×10 matrix system for creating products, courses, articles, etc.

The 10×10 matrix will serve as your outline and keep you focused on your topic. This system will also keep you organized as you create subtopics for each major topic.

Read your instructions for the 10×10 Matrix. Then, start creating!

You can have your first product fast (or add to your portfolio)! Make it happen, now.

Infinite Sales In Your Business?

Take an outside and slightly elevated view of your business.

Where can you “plug holes” and increase sales?

Use this book to critically think how it can apply to your business.

In addition to your offline training business, you can apply many of these tactics to the digital side of your business (ebooks, video coaching, membership sites, etc.).

Click here to download Infinite Sales now.

Email Copy That Sells

I just uploaded a crazy helpful product called Email Copy That Sells.

It’s now in the PTT Members area, but I’m also making it available to non-members right here.

http://endlessprofits.com/email-copy-that-sells/

Here are two surefire examples to structure your emails for more engagement and sales.

Email Structure #1 – Special Announcement Angle:

Hi [[FIRSTNAME]],

{make a special announcement}
{introduce the offer}
{call-to-action}
{link}

{list the benefits}
{call-to-action}
{link}

To Your Success,
[[YOUR NAME]]

P.S. – {place a benefit or emphasize a deadline/time limit}
{call-to-action}
{link}

Email Structure #2 – The “Pain” Angle:

Hi [[FIRSTNAME]],

{Stress a concerning problem by asking a question}

{introduce the solution}
{call-to-action}
{link}

{list the benefits}
{call-to-action}
{link}

To Your Success,
[[YOUR NAME]]

P.S. – {place a benefit or emphasize a deadline/time limit}
{call-to-action}
{link}

These examples come directly from Email Copy That Sells. Grab yours now or join PersonalTrainerToolbox.com and get it – plus a TON of additional content.

FB Ads Case Study

I ran a quick FB Ad Campaign marketing my Foundations Workshop and Training Seminar at my gym.

It’s interesting to see some of the demographics. My initial broad parameters where delivering to zip codes in proximity to my gym. I targeted both men and women age 18-55, then quickly narrowed that down to 25-44 after seeing initial results after 1 day.

Most of my audience was from that sweet spot, which is why I narrowed it down.

I ran my ad for 3 days, with a $7/day cap. Simple and doesn’t break the bank. Easily scalable if needed.

I signed up 1 new member at the seminar that day. $249. I spent $21.56.

In addition, I also got 11 likes to our page during that span of 3 days.

Now, it’s interesting how different images for your ads have better response.

Here were my click through rates (CTR) for my ads:

My headline was – “2.5 Hour Fitness Workshop & Training Seminar Tells All!”

1. A woman holding a barbell in the racked position (1.76% CTR)
2. A woman doing a kettlebell swing (1.72% CTR)
3. Image that said “Get Fit” with no person (1.52% CTR)
4. A woman who looks like a runner, just stretching (.5% CTR)

The images I used were just from stock photos that I chose. On this particular campaign, I did not use my own images. I’ve reached up to 3% CTR on other campaigns.

There are so many variables to play around with FB Ads that you need to test and track, always. You can see right away if an ad is working or not. And that’s the beauty of FB.

These FB variables don’t even consider the page that they actually land on. I could have sent them directly to a squeeze page, but decided to send them right to the info on our gym’s website.

This quick campaign turned out a positive ROI.

$249 Revenue
$21.56 Spend
= $227.44 Net

For a quick FB campaign with minimal spend, I was pleased with the result.

I’m not going to go into the details of ALL the variables that went into this, but instead wanted to give you a brief snapshot of a simple FB ad campaign, especially if you’ve never done one.

I’ll get more in depth in a future case study for you.

But for now, go ahead and test some campaigns. You don’t have to break the bank to learn and make money. Be smart. Test and track.

—

There’s still time to get in on this awesome Weight Loss Kickstart PLR Package

Resale Rights Marketing Report

Resale-Rights-MarketingPTT

Trainers – deliver quality content to your clients and subscribers by understanding how to use resale rights products and private label rights products (PLR).

Download this report now – no optin needed.

10 Goals articles… for you [private label rights]

Thanks. That is all.

Here are 10 articles on “Goals” with private label rights.

Are Your Limiting Beliefs Stopping You from Achieving Your Goals
Common Goal Setting Obstacles and How to Maneuver around Them
Five Things You Can Do Today to Achieve Your Goals
Goal Setting Tools to Help You Succeed
How to Create a Pattern of Success
How to Find Motivation to Achieve Your Goals
How to Prioritize Your Goals
How to Set Powerful Goals You Can Achieve
TWEETS
What Is a Smart Goal
Are You Setting the Right Goals for Yourself

Use them for yourself, tweak them and use in blog posts, newsletters, emails, flyers, etc.

Download it here – no optin necessary.

Get stuff like this and much much more at Personal Trainer Toolbox.

Opportunity To Make Extra Money Every Day

Do you have the opportunity to make extra money every day? I’m talking about outside of your main gym or personal client training business income?

I’ll tell you… it’s nice. It’s great to just have that opportunity, since so many others who hold regular wage or salaried jobs don’t.

So, what allows me to have that opportunity to make extra money every day?

It’s my email lists.

I make money nearly every time I send an email with an offer. I’m not talking big time windfall type money, but it’s money. My bread and butter is my gym business, but shooting off emails and getting paid anywhere from $10-$100 each time I send an email to one of my lists is just simply awesome.

I’m currently far from emailing my lists daily, but I am ramping it up. The more I email, the more I make.

So, if you need some guidance in this area of building up your list and connecting with your subscribers, check this out now…

List Building Buddy

If you want to build your list and learn how to better engage with them, you should definitely check this out now!